Tim Ash: Context and the Power of Framing

Biasing Your Offer with Irrational Neuromarketing

Tim Ash and neuromarketing
Tim Ash marketing bias and neuroscience

Tim Ash is the author of the bestselling book Landing Page Optimization and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.