David Robertson uses LEGO’s tumultuous business history to describe the delicate balance between creativity and constraints.
“By putting focus and direction around innovation, that is how you turn sparks of brilliance into profitable innovation.”
David Robertson is a professor of practice at the Wharton School in Philadelphia. He teaches innovation and product development in Wharton’s undergraduate, master’s, and executive education programs.
From 2002 through 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland’s Institute for Management Development (IMD). www.robertsoninnovation.com