Emily Falk: Brain waves and how people behave

Emily Falk is an Associate Professor of Communication at the University of Pennsylvania’s Annenberg School for Communication. She utilizes a variety of methods drawn from communication science, neuroscience and psychology. Her research shows how brain activity can be used to predict behavior change in response to persuasive messages as well as what makes successful ideas spread (e.g. through social networks and cultures). 



Peter Whybrow on American Mania: When More Is Not Enough

Leading neuropsychiatrist Peter Whybrow recently authored "American Mania: When More Is Not Enough," a neurobiological look at the instinctual and social behaviors that balance a market economy. Pay attention as he explains how America's reward-driven culture is pushing the physiological limits of our evolutionary inheritance - making us sick in body and mind.
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