Rock the Monkey: Chuck Frey on Mindmapping Tools

Our guest Chuck Frey has extensive experience in public relations, marketing, business strategy, creativity and innovation, and is a keen student of the creative ways in which technology can help to increase the productivity, efficiency and success of businesses. He has been a life-long student of integrity-based principles of successful living.

Chuck is the founder and publisher of, the world’s largest, most extensive website focused on business innovation, creativity and brainstorming (now merged with

He is also the author of the Mind Mapping Software Blog and is widely regarded as one of the leading experts in the field of mind mapping and visual thinking.


0:00 | Introduction 2:30 | A Demonstration of Using Digital Mindmap Tools 14:15 | Collaborative Mindmapping as a Facilitation Tool 15:40 | Using Touch Screen Versions 19:00 | Virtual & Mobile Collaboration (”Co-Mapping”) 20:30 | Knowledge Management in Teams 24:50 | Working with Different Audiences (Linear vs. Global Thinkers) 27:30 | From the Lean Mentality to Innovation Engine 29:55 | Trends in Open Innovation 33:00 | Growth Field of Design Thinking 34:30 | The Messy Middle of the Design Process 36:30 | Using MindMaps with Technical Teams 40:40 | Personal Knowledge Management 46:20 | Getting Back to Basics