The brain is an amazing organ, with rich settings and intriguing characters. It lends itself nicely to metaphors. Unfortunately, there is little room for metaphor in scientific papers.
This scientific fantasy is about a hapless character who is sucked into a human brain where he encounters bizarre creatures and famous neuroscientists.
Their objective is to introduce the neurochemical workings of the brain to a wider audience, so entertainment, storytelling and clever metaphors are just as important to the enterprise as the science.
(via The Guardian)