These helpful tips are great for drafting many other communication tools, too. Brochures. Take-aways. Instructions for your kids.
There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog
listing 62 Ways to Improve Your Press Release
. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):