Business people need to develop a better understanding of design, form partnerships between themselves and creativity, and apply strategy to design thinking, in order to compete effectively today.
This article shares 6 tips "to help navigate thoroughly confusing waters."
- Design Strategy…an oxymoron?
- The world is upside down, embrace it.
- Invent new training, train thyself
- Understand your DNA
- Visualize strategy
- No PPTs. Tell stories
Visual thinking, storytelling, DNA, and adaptable processes all help enormously. For designers today, a good understanding of the" business comfort zone" with ideas and concepts is a tool as powerful as any Alias rendering or beautifully executed aesthetic prototype. Creativity is the currency, but the strategic foundation is equally important.