Fast Compnay Sketch Pad: Elizabeth Arden

This series from the business innovation mag shows how the creative process works -- from brainstorming to sketches, color and font selection and webdesign.
clipped from www.fastcompany.com
Elizabeth Arden Spas Product Packaging

The spa for ladies who lunch goes for younger, more contemporary women with a new line of hair-care products. The brand-identity designers at Alexander Isley Inc. created the packaging to speak to that audience.