This article is going to be an update to the August 2006 article BIG IDEA. Since preparing that story I have run across several more examples of big ideas, but these have a twist. They are all very heavy on the big idea and light on the budget (although as you will see, some do spend money). They feature the product (or their talent) in a clever way - presenting the use - theatrically, stressing the advantage creatively or coupling the product with something from everyday life in such a way as to make it stand out, endear you to it and promote it.
These last few are a different approach and as I found, the web offers up a multitude of examples of very creative ideas on small budgets. Just do a Google search for that!
One woman used the top of her refrigerator http://noonebelongsheremorethanyou.com like a dry erase board to create a website promoting her book. It is very creative, has a surprise, makes you laugh and I wanted to read every page.