What happens if you take away the curator and leave everything up to your customers?
Society6 aims to find out. Its goals are greater than simply selling high-quality prints. By creating an accessible social network, Society6 has produced a collaborative community of artists and art enthusiasts, where art can be bought, sold, promoted, and created.
"We've sort of taken ourselves out of the equation," said Justin Cooper, who founded the site along with Justin Wills and Lucas Tirigall. "You don't have to get by our personal taste to make your art available for sale. "
Purchased artwork is printed on demand, with Society6 setting a base price to cover production costs and a small profit for the company. The artist (anyone can join) then chooses the mark up and sale price of the piece--giving Society6 a wide range of price points--and when sold, they keep 100 percent of those profits.