Google Mural @ Matter

In August 2016, Alphachimp was commissioned to create a chalk mural for the NYC office of Matter, a bi-coastal new media incubator.

Click thumbnails below to see the step-by-step process:

As venture capitalists, Matter looks for early-stage media ventures that are changing media for good.  Ventures that have the potential to make society more informed, connected, and empowered. They believe the future of media that matters is being created right now by entrepreneurs like you and it will be created through lots and lots of experiments. 

Both the space—titled the Google News Lounge—and mural serves to illustrate the history of both organizations as they collaborate with journalists and entrepreneurs to build the future of media. The mural and space were sponsored by Google News Lab and co-designed with a team from Sparks.

About the Team

MATTER is an interwoven program with locations in both San Francisco (the Innovation Capital of the World) and New York (the Media Capital of the World.). Through a 20 week bootcamp program, Matter creates a structured and supportive environment to accelerate their path to product-market fit. Learn more at

Google's mission is to organize the world's information and make it universally accessible and useful. They created the Google News Lab to support the creation and distribution of the information that keeps us all informed about what's happening in our world today—quality journalism. Today's news organizations and media entrepreneurs are inventing new ways to discover, create and distribute news content—and we're here to provide tools, data, and programs designed to help.

Sparks is a global brand experience company that creates exhibits, events, activations, digital media, environments and retail spaces.