Whether a Young Carefree or an Above Average Joe, the life and role of the American male in the 21st century is being redefined.
Social Technologies sketches out 5 American Male personas that also include the Good Ol’ Boys, Mac Daddies, and Worry Warriors--each with a different take on where they feel they are in life and where they may be headed.
Social Technologies analyzed the segmentation data to create descriptions and composite personas, used by Spike to better understand different types of men and how their lifestyle and consumer habits may change in the near future. So what are these five types of American guys?
This week, NPR is focusing upon the effects of--and coping methods for--this single technology that has shaped the workflow, schedules and lifestyles of much of the world.
For a glimpse on where the emerging new media may take us as "prosumers" who produce and consume media, check out this vision of a future scenario, in which virtual reality, spiritual experience, and the commerce of memory are commonplace.