My family used to have a gag gift that would show up every Christmas in someone's gift pile. The "Boob Bath Mat" never failed to shock and awe.
Each year, it seemed as if the victim never saw it coming.
Lots of time and energy goes into products that never see the light of a showroom floor. So, how did this monstrous mash-up product ever make it to the marketplace?
Someone--a team of someones, in fact--had to propose the idea, design it, send the specs to a factory in China, produce a catalog layout, write sales copy, coordinate the shipping, etc.
Since innovation is being touted as our only way out of the eco-financial desert of Western Civ, we had better get smart about finding, designing and deploying good ideas.