The Hippocratic Oath remains at the center for health information technology, especially for the bioinformatics company Intelligent Medical Objects (IMO) located near Chicago.
Their mission is to “preserve clinical intent across the continuum of care” and to ensure that technology does not interfere with the doctor-patient relationship.
We worked with IMO to produce this video to use at the national HIMSS Conference in Las Vegas.
They liked the images so much, the IMO marketing team designed their tradeshow booth to incorporate images from the video on all the walls of the booth, one two giant ad banners in the convention center, and up the main escalators!
Illustration: Peter Durand
Animation: Evan Barnett
Script: Barbara Rapchak (IMO)
Voiceover: Brad Ziffer