10 Ways to Improve Your Press Releases

These helpful tips are great for drafting many other communication tools, too. Brochures. Take-aways. Instructions for your kids.

There are many voices calling for the death of the press release. What is needed is not execution but reform. I wrote a moby-post on my blog listing 62 Ways to Improve Your Press Release. Here are ten suggestions that relate to the process of writing (other tips deal with managing the process and alternatives to press releases):