The fonts that presidential candidates select for their campaign logos reflect an important act of political branding. Sam Berlow of The Font Bureau Inc. says the logos all speak volumes about the candidates they represent.
Well, there are several oddities about the Huckabee design. The six stars that sort of floating down like snowflakes are a bit odd, and the swash that reminds me of Coca-Cola. And then there’s this yellow element in the type.