Apple developing full-fledged digital lifestyle fitness companion

Link via Mark Ott:

A series of patent filings discovered by AppleInsider this week provides an overview of four distinct components that will comprise the system, including an iTunes-like software application, hardware-based heart rate and physiological sensors, a rewards tracker, and a component to facilitate synchronous group activities.

"The lifestyle companion system also can interview the user about non-health related topics, e.g., spirituality/religion, identity (e.g., sense of belonging), relationships, career, financial condition, environment, hobbies, interests, other personal information, and goals regarding the same," Apple wrote in one of the filings.