"Smartphones, tablets, and TVs — oh my! It seems every day a new device hits the market, providing consumers with even more options to stay connected. As a result, consumers are increasingly sophisticated in the ways in which they engage with media. Advances in technology have uncovered new ways to communicate, inform, and transact — how can marketers maintain a strong consumer connection as consumption habits and purchase decisions shift amidst an ever-changing marketplace? Are you sending the right signals to reach your customers?"
Over the last several weeks, the Alphachimp Team has had the pleasure of supporting these gathering of media partners and major marketers at Google New York office, located in the hip-n-trendy Meatpacking District.
Luminaries such as Tech News Today host Tom Merritt gave the download of Top 5 Trends in Technology, including mobile, connectivity, tv on the web, social media, privacy and security.
In the next few weeks, Google will be releasing the presentations and videos (like the one below) from subject matter experts, including Google's heads of industry and directors of mobile and emerging platforms.
"As consumers increasingly turn to the Internet for health information, it becomes ever more important to speak to them as individuals rather than as a mass. Pharmaceutical and consumer health product marketers need to engage with their consumers on an individual level as they seek information through search, content and online video."
~ from ThinkHealth with Google