visual pathways to storytelling
Journey Maps
& Timelines
What is the difference between scribing and creating a collaborative journey map or timeline?
What are some benefits, and how might we explain them to clients or team members?
This collaborative process, which requires both preparation and spontaneity, is a team effort.
These can be created LIVE onsite or iteratively over time, with each team member contributing their unique perspective.
Journey maps are an essential part of the design thinking process. They visually represent a user’s path toward completing a goal.
Journey are a tool for identifying opportunities for improvement, highlighting areas where user experience can be improved, and ultimately creating better products and services.
Timelines are helpful for a group to record its history—or that of a specific industry or domain—as we plan for an unpredictable future.
Case Study #1
Onsite Workshops with Post-Event Journey Maps
We worked with the Health Equity Collective in Houston, Texas, over several months and workshops to create a journey map for community health workers.
Raw output from breakout sessions or entire workshops can be synthesized, iterated, and refined to produce a holistic map or timeline. See the full process>>
Case Study #2
An Animated Timeline
From antiquity through the Enlightenment, the practice of physicians creating formal documentation for a patient visit is a fairly recent activity in medicine. This is a brief history of patient records narrated by Dr. Kevin B. Johnson, former Cornelius Vanderbilt Professor & Chair Department of Biomedical Informatics at Vanderbilt University Medical Center in Nashville, Tennessee. See more examples >>
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